SPEC WORK / FICTIONAL PRODUCTFORM / A softer statement.
PRODUCT DIRECTIONA fictional fragrance concept built around quiet confidence: sculptural glass, tactile fabric and light that lets the product lead. Not a real brand commission or a client campaign.
Inside the concept +
SELF-INITIATED SAMPLE BRIEF
One mood. A clear system.
Imagery direction: muted plum and rose, a reflective base, soft side light, a single calla lily. Keep the bottle legible; leave negative space for copy.
Still concepts: a wide hero for a landing page; a close study of glass and light; a hand-held scale shot for social. These are planned frames, not a claim that a shoot was completed.
Sample UGC storyboard
- Hook / 0–3 seconds
Creator to camera: “What if a fragrance campaign whispered instead of shouted?”
- Detail / 3–8 seconds
Cut to the bottle, fabric and reflected light. Voiceover: “One sculptural bottle. Soft light. Space to notice the details.”
- Close / 8–12 seconds
Return to the full composition. On-screen line: “FORM. A softer statement.”
This self-initiated example is a fictional script and shot plan, not a filmed client video. No product-performance claims, paid endorsement or rendered video.
Explore PRISM, the planning demo ↗